I’m Michelle Zelena, founder of Zelena Marketing and Zelena Travel
I’ve spent over 10 years in performance marketing, working with global brands like L’Oréal, Coca-Cola, and James Perse, blending data-driven results with refined aesthetic instincts. Now I lead two teams that do the same: one that runs paid search at scale, one that plans travel worth remembering.
Founder, Zelena Marketing
A Google Ads agency whose team manages over $17M in annual ad spend for lifestyle brands.
Founder, Zelena Travel
A luxury travel advisory whose team of advisors makes trips easier, calmer, and better considered, with VIP perks at no extra cost.
Press & Partnerships
Zelena Travel partnered with FT Weekend on its first US edition.
I speak and give interviews on performance marketing, brand building, and the business of travel. For speaking, panels, and press, email hello@michellezelena.com.
For brands and hotels: I take on a small number of paid partnerships across my channels, including the Zelena Travel newsletter, read by thousands of travelers who actually book. If the fit is right, email hello@michellezelena.com with dates and scope.
Our team writes Zelena Travel, a newsletter on hotels, timing, and taste. Subscribe at michellezelena.substack.com.
Brands I’ve Worked With.
From small start-ups, to large corporations, I’ve helped brands change the way they’re seen through digital marketing.