Michelle is a fashion lover, travel connoisseur, & digital marketing expert
based in New York City & the Catskills. She is the founder and CEO of Zelena Marketing, a professional travel advisor, and a micro influencer.
Founded a decade ago in NYC, Zelena Marketing provides digital marketing expertise, serving a range of clients from high-end fashion and beauty brands like L'Oreal and Frame Denim to small boutique hotels like Foxfire Mountain House in the Catskills. Michelle has worked with both agencies and been brand-side, eventually building her own book of business. She has a proven track record having helped scale companies to new heights (such as the ceramic brand Year and Day) and has won millions of dollars in new business working with agencies (pitching companies such as Coca Cola and Gucci).
Michelle is skilled at increasing brand awareness, boosting conversions, and creating sponsored posts and partnerships, and is an experienced travel advisor, having booked travel in over 20 countries for clients to date, including specialties like South of France and Miami. Michelle has also been featured on numerous brand pages for her content creation work and has generated over six figures in revenue for brands through affiliate codes.
As a bi-lingual child of first-generation parents, Michelle is competent and driven. In her first job, Michelle rose from intern to Director of Operations in just three years and helped to scale an agency from two employees to 20. She also started an e-commerce division at Labelium in 2021, growing the team from one account to over 10 in just one year. In her free time, Michelle loves to explore new cities and towns, visit museums, art galleries, and small local boutiques, and try out new restaurants and spas - follow along on her instagram.
Brands I’ve Worked With.
From small start-ups, to large corporations, I’ve helped brands change the way they’re seen through digital marketing.
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